How it all started!

The inception of Cleen dates back to 1981 in India, a time when the notion of dry cleanliness and hygiene was just beginning to take shape. Founded in the vibrant city of Pune, Cleen emerged as a pioneering brand dedicated to delivering top-tier hygiene products with a steadfast commitment to environmental sustainability. Over the span of 42 years, Cleen has transcended its humble beginnings to become a household name, flourishing across more than 15 states within Bharat while simultaneously making significant strides in international markets.

Founder and Visionary!

The founder's tale of Cleen is one of visionary leadership and foresight. Mr. Amrit G Mehta, an entrepreneur ahead of his time, recognised the burgeoning demand for hygiene products in India's nascent market. With unwavering determination and a commitment to excellence, he laid the foundation of Cleen as a pioneering hygiene brand at a time when such concepts were still novel in the country.

Through years of relentless dedication and perseverance, Mr. Mehta steered Cleen towards becoming a household name synonymous with cleanliness and reliability. His core values of prioritizing quality, reliability, and customer satisfaction became the very pillars upon which the brand was built.

Mr. Mehta's legacy lives on through Cleen, a testament to his visionary spirit and unwavering belief in meeting the evolving needs of consumers with integrity and excellence.

Founder's Story

Mission and Vision

At Cleen, our mission is clear: to elevate hygiene awareness throughout our nation by offering a comprehensive range of products tailored to meet all your cleanliness needs. We are committed to utilizing consciously harvested pulp sourced from certified timberlands, ensuring that our products not only promote cleanliness but also contribute to environmental preservation.

Furthermore, we are dedicated to minimizing waste through ongoing initiatives and innovative practices. Our vision extends beyond mere cleanliness; we aspire to envision an India where hygiene standards are high and sustainability is paramount. We envision a future where the quality of hygiene products aligns seamlessly with environmental responsibility, fostering a healthier, more sustainable society for generations to come.